Analytics

Learn how to track performance metrics like open rates, replies, and engagement

Analytics Dashboard

The Analytics dashboard helps you monitor message engagement, lead responsiveness, and AI performance over time — giving you insight into what’s working and what needs improvement.

> Navigate to Analytics in the left sidebar of your Replyblue dashboard.

Response Rate

Definition: The percentage of messages that received a response (from the lead or from your AI/human team).

• Split by iMessage and SMS
• Use the graph to view response trends across days
• Hover to view exact percentages for each day
• Split by iMessage and SMS
• Use the graph to view response trends across days
• Hover to view exact percentages for each day

Total Conversations

Shows how many new conversations were initiated during the selected time range.

• Compare performance with previous periods
• Helps identify campaign engagement or drop-off

Average Time to Response

This metric tracks how long it takes your AI or team to respond to incoming messages.

• Lower is better (especially for first-touch replies)
• Helps you optimize response windows and AI timing

Pickup Rate (Coming Soon)

The percentage of conversations that continued after the first reply.

• Indicates how effective your opener and follow-up strategy is)
• Influenced by message timing, personalization, and offer quality

Speed to Dial (Coming Soon)

Tracks the time between lead inquiry and your team dialing them (if applicable).

• Helps sales teams optimize handoff and follow-up actions
• Lower times correlate with higher close rates

Number of Calls (Coming Soon)

Tracks how many calls were made from within the platform (if calling is enabled).

• Use this to gauge outbound activity
• Combine with Speed to Dial for context

Unresponded Messages

Messages that received no reply from your AI or team.

• Review and triage these inside the Conversations tab
• High counts here may signal underperformance or misconfigured AI rules

Filtered by Date

Use the date picker in the top-right corner of the dashboard to filter metrics by:

• Daily
• Weekly
• Monthly