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iMessage vs SMS

Definition: Understand how AI differentiates between iMessage and SMS conversations and the impact on engagement.

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Key Differences

FeatureiMessageSMS
Delivery StatusRead receiptsLimited
Media SupportHigh (images, etc)Lower
PersonalizationMore human-feelingMore direct

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Strategy Tips

  • Use shorter, more direct messages for SMS
  • Leverage media and personalization more in iMessage
  • Track response rates by channel for optimization